In this era, the world is rapidly changing from analogue to digital. People are spending more and more time in digital content through their mobile phones, laptops, desktop computers and more. In this people has made our organization have a Digital marketing contest 2012 to create awareness amongst people who are called as digital marketers or online marketers. This is the keyword DigitalMarketingContest2012 and everyone is looking out for SEO techniques.
Why is digital marketing so important?
It’s important because it is not only a rapidly growing phase in the current marketing field, but it is the basement of the future marketing and it is clear that digital media will soon replace the traditional forms altogether.
People are moving at the back of digital methods of communication and marketing because they are faster, more versatile and practical. Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
· Websites and SEO content
· Internet banner ads
· Online video content
· Pay-per-click (PPC) advertising
· Email marketing
· Social media marketing (Facebook, Twitter, LinkedIn, etc.)
· Mobile marketing (SMS, MMS, etc.)
So, why digital marketing?
First of all, digital marketing is now more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers within the fraction of seconds than that is done in TV ad or print campaign, and it reaches a wider audience.
But one of the main benefits of conducting your marketing digitally is that,the results can be tracked and monitored. Instead of doing an expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, so that we can plan more effectively for the next one. So now it’s high time to wake up and adapt to the new marketing climate.